Domo and Formula 1 Driver Alex Albon Join Forces to Showcase the Power of Data and How it Helps Drive Performance

Core Insights - Domo has partnered with Formula 1 driver Alex Albon to demonstrate the impact of data on performance in racing and business [2][4][6] - The collaboration will run through the 2026 season and includes various initiatives aimed at enhancing fan engagement and showcasing data-driven decision-making [2][4][5] Company Overview - Domo is an AI and Data Products platform that enables businesses to leverage data and AI for value creation [7] - The platform supports users in preparing, visualizing, automating, and distributing data products, enhancing the overall data journey [7] Partnership Details - The partnership will feature exclusive content, interactive experiences, and VIP hospitality opportunities at select Formula 1 races [5][6] - Domo and Albon aim to highlight the intersection of human instinct and data-driven intelligence in achieving measurable results [3][4] Industry Context - The collaboration emphasizes the importance of data in modern racing, where every decision is informed by billions of data points, paralleling the best practices in business [4][6] - The initiative aims to redefine fan engagement in Formula 1 by turning insights into impactful experiences [7]