非遗+旅游：超越“打卡”的创新之道

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is gaining momentum, driven by government policies and local initiatives aimed at revitalizing traditional crafts and enhancing cultural tourism [2][10] Group 1: Cultural Heritage and Tourism Integration - The "14th Five-Year Plan" emphasizes the protection and active transmission of historical cultural cities, streets, and villages, promoting the deep integration of culture and tourism [2] - Innovative practices in various regions, such as the revival of blue printed cloth in Zhejiang and immersive experiences in Fujian, showcase the potential of ICH and tourism integration [3][4] - The success of these initiatives demonstrates the vibrant life force of ICH when combined with tourism, leading to economic growth and cultural preservation [3][4] Group 2: Case Studies of Successful Integration - In Zhejiang's Dongyang, the Linqi Thirty-Six Courtyard project revitalizes the blue printed cloth craft by creating a unique rural performance space, engaging local villagers in cultural activities [4][5] - The ancient city of Zhangzhou has transformed into a "living heritage garden," attracting millions of visitors and generating significant revenue through diverse cultural tourism offerings [6][7] - The Chinese Xuan Paper Town in Anhui exemplifies how ICH can be integrated into tourism through interactive experiences, leading to substantial economic benefits [8][9] Group 3: Economic Impact and Visitor Engagement - Zhangzhou ancient city is projected to receive 53.84 million visitors from January 2024 to September 2025, with ICH directly contributing over 7.45 million yuan in revenue [6] - The introduction of innovative business models, such as the "Minnan Small Theater," has successfully combined cultural performances with local cuisine, enhancing visitor experiences and generating revenue [7] - The Xuan Paper Town has achieved nearly 2 million yuan in direct economic benefits from over 400,000 visitors in 2024, showcasing the financial viability of ICH tourism [8] Group 4: Challenges and Future Directions - The integration of ICH and tourism faces challenges, including the need for skilled personnel who understand both heritage and tourism management [11] - There is a call for collaborative efforts among government, educational institutions, and heritage practitioners to create a platform for innovative integration of ICH and tourism [11]