在迪拜送外卖：没有“电驴”、运力不稳，中国平台如何迎战本土巨头？

Core Insights - The article discusses the challenges and opportunities for Chinese food delivery platforms, particularly Meituan's Keeta, in the Dubai market, which is still developing its food delivery ecosystem [1][13][19] Group 1: Market Overview - Dubai's food delivery market is characterized by a variety of platforms, including Talabat, Noon, COME COME, and Keeta, which is a subsidiary of Meituan [1][10] - The online food delivery market in the UAE is projected to reach $1.87 billion by 2025 and $2.46 billion by 2030, with a user penetration rate of 31.4% by 2025 [10] Group 2: Cultural and Operational Differences - The delivery model in Dubai differs from China, with many riders being non-locals from South Asia, leading to a "one order one delivery" approach rather than the "batch delivery" seen in China [4][5] - Local food prices are higher, and many residents prefer to prepare their own meals due to the high cost of living, making food delivery less frequent [5][6] Group 3: Keeta's Strategy and Performance - Keeta has entered the Dubai market with a no-commission model, which is attractive to local merchants who face high commission rates from other platforms [8][10] - Keeta's rapid expansion in the Middle East began in Saudi Arabia and has now reached Dubai and Abu Dhabi, with plans for further growth [11][18] Group 4: Competitive Landscape - Talabat has over 6 million active users and 119,000 active riders, while COME COME serves over 360,000 users with a dedicated fleet of over 2,000 couriers [10] - Keeta's competitive edge lies in its technology and operational strategies tailored to local market conditions, leveraging Meituan's experience in China [19]