Core Insights - The article discusses the evolving food delivery market in Dubai, highlighting the challenges and opportunities faced by various platforms, particularly the Chinese platform Keeta, which aims to penetrate this market with a no-commission model and fast service [2][11]. Market Overview - Dubai's food delivery market is characterized by a mix of local and international platforms, with a significant presence of riders from South Asia [3][5]. - The market is still developing, with a high potential for growth due to the local climate and lifestyle, as many residents do not rely on delivery as heavily as in China [9][10]. Platform Dynamics - Keeta, a platform under Meituan, has entered the Dubai market with a no-commission strategy, attracting merchants who previously faced high commission rates from other platforms [6][8]. - The competitive landscape includes platforms like Talabat and COME COME, which have established user bases and cater to specific demographics, such as Chinese cuisine [9][10]. Consumer Behavior - The cost of food delivery in Dubai is relatively high, leading many residents to prefer cooking at home, especially given the high living expenses [4][5]. - Delivery times are comparable to other markets, with users typically receiving their orders within 30 to 40 minutes [5][9]. Growth Projections - The online food delivery market in the UAE is projected to reach $1.87 billion by 2025 and $2.46 billion by 2030, with a user penetration rate of 31.4% by 2025 [9]. Regulatory Environment - The Dubai Consumer Protection and Fair Trade Authority has established guidelines to enhance competition and maintain high standards in the food delivery sector [10]. Strategic Expansion - Keeta's expansion strategy in the Middle East has been cautious, starting from Saudi Arabia and gradually moving into the UAE, with plans to adapt to local market conditions [14][15]. - The platform's success relies on its ability to offer a diverse range of products, reliable delivery services, and competitive pricing [15][16].
在迪拜送外卖:没有“电驴”、运力不稳,配送费约3.9元到5.8元
Di Yi Cai Jing·2025-11-21 00:15