工业垃圾摇身一变成为儿童维生素和儿童面霜?起底“造谣式起号营销”套路
Yang Guang Wang·2025-11-21 00:38

Core Viewpoint - The article highlights the alarming trend of "rumor-based marketing" targeting children's health products, where false information is spread to create fear and anxiety among parents, ultimately leading to the promotion of certain products [1][12][14] Group 1: Nature of Rumors - Various alarming claims about children's health products, such as "toxic vitamin D3" and "industrial waste in children's creams," are being circulated on social media platforms [1][12] - The content often lacks credible sources, with conflicting statistics about the prevalence of "toxic vitamin D3" in households, ranging from 67.8% to 92% [4][10] - The same accounts frequently post contradictory information, indicating a systematic approach to spreading these rumors [7][10] Group 2: Impact on Public Perception - The spread of these rumors creates significant anxiety among parents, as evidenced by the overwhelming concern expressed in comment sections of related videos [3][12] - The misinformation disrupts the normal flow of information, leading to a decline in public trust and increasing societal anxiety [12][14] Group 3: Marketing Tactics - The accounts responsible for spreading these rumors often recommend "safe products" after instilling fear, effectively monetizing the anxiety they create [12][14] - These accounts utilize fabricated authority by misrepresenting credible sources to lend legitimacy to their claims, further misleading parents [14][15] Group 4: Regulatory Response - The article discusses the need for regulatory measures to combat the spread of such harmful misinformation, including establishing rapid verification channels and increasing penalties for rumor-spreading accounts [15] - It emphasizes the importance of a multi-faceted approach to ensure the protection of children in the digital space [15]