Core Viewpoint - Kidsland International (02122) is accelerating its IP ecosystem and all-age market strategy by partnering with Jazwares to launch the HELLO KITTY AND FRIENDS toy line in mainland China, which has received strong consumer interest and recognition in the market [1] Group 1: Company Developments - Kidsland's stock opened over 12% higher, reaching a gain of 12.28% at HKD 0.32, with a trading volume of HKD 145,300 [1] - The HELLO KITTY AND FRIENDS toy series achieved significant pre-sale success, quickly ranking on Tmall's "Double Eleven BJD Doll Bestsellers List" within a month of its launch [1] - During the Shanghai 2025 China Toy Expo in October, the 5-inch interactive figure of Hello Kitty received the "Windmill Cup 2026 First Launch Upgrade Product" award for its innovative design and IP integration [1] Group 2: Strategic Partnerships - Jazwares, a subsidiary of Berkshire Hathaway, has gained prominence with its popular plush toy brand SQUISHMALLOWS™ in recent years [1] - The collaboration with Jazwares is expected to enhance Kidsland's existing IP and trendy toy product matrix, providing a wider range of international trendy toy options for Chinese consumers [1] - Kidsland aims to leverage the rich brand resources, channel networks, and marketing capabilities of the toy industry to deliver innovative products and immersive trendy toy experiences to consumers in China [1]
港股异动 | 凯知乐国际(02122)高开逾12% 携手Jazwares首发HELLO KITTY AND FRIENDS玩具