Group 1 - The sixth Yangtze River Delta International Cultural Industry Expo (referred to as "Yangtze River Delta Cultural Expo") opened at the National Exhibition and Convention Center (Shanghai), themed "Cultural Empowerment for Economic and Social Development, Stimulating Innovation and Creativity in the Cultural Industry" with a scale of 80,000 square meters and over 1,500 cultural industry-related units and brands participating [1] - The Anhui exhibition area featured 153 participating units, an increase of 31 from the previous year, showcasing local delicacies such as "Mao Tofu," a non-heritage food, and attracting many food enthusiasts [2] - The Shanghai Yingxing Crown Hotel reported a 60% increase in orders for "Cai Rou Hun Tun" (meat and vegetable dumplings) after the release of a related film, highlighting the synergy between cultural events and local cuisine [3] Group 2 - The Wenwen Group's exhibition area showcased popular IP derivative products from titles like "Full-Time Master" and "Mystery Master," with a significant increase in GMV for derivatives projected to reach 480 million yuan by mid-2025, nearing the total for 2024 [5] - The Shanghai Press Group displayed the results of a year-long systemic transformation of mainstream media, launching various cultural and technical products for on-site sales, including unique cultural products representing different cultural heritages [4] - The comprehensive development section of Hall 5.2 at the expo served as a showcase for the integrated development of the Yangtze River Delta cultural industry, featuring innovative displays and experiences that blend culture and technology [7] Group 3 - The expo is co-hosted by the publicity departments of the Shanghai, Jiangsu, Zhejiang, and Anhui provincial committees, and is set to continue until the 22nd [8]
文化价值与商业价值双向赋能 第六届长三角文博会启幕 “顶流”云集 一天打卡长三角
Jie Fang Ri Bao·2025-11-21 01:32