第六届长三角文博会开幕 “文化赋能”显活力

Core Viewpoint - The sixth Yangtze River Delta International Cultural Industry Expo showcases over 1,500 exhibitors, emphasizing the theme of "cultural empowerment" in economic and social development [1][3]. Group 1: Economic Growth and Trends - The Yangtze River Delta region is leveraging digital economy and cultural economy to create a globally significant modern cultural industry ecosystem [3]. - According to the "Blue Book on Cultural Industry Development," from 2020 to 2024, the revenue and profit of cultural enterprises in the region have maintained high growth rates, averaging 7.7% and 27.6% respectively [3]. - The new cultural business formats have shown remarkable performance, with an average revenue growth rate of 38.1%, becoming a key driver of rapid cultural industry development in the region [3]. Group 2: Innovative Exhibits and Engagement - The expo features innovative exhibits such as the "Drama Convenience Store," which brings the vibrant performing arts atmosphere into the venue, showcasing various cultural and creative products [5]. - The "Su Chao" (Jiangsu Province Urban Football League) IP has attracted attention, with creative products like blind boxes and themed fans driving consumer engagement and sales [5]. - Over 30 immersive projects are presented at the expo, such as the VR project "Sky Warrior," which combines traditional Chinese astronomy with technology, creating new cultural consumption scenarios [5][6]. Group 3: Future Directions - Research indicates four major trends in the development of the cultural industry in the Yangtze River Delta: generative artificial intelligence reshaping the industry landscape, enhanced cultural empowerment effects, data-driven quality upgrades, and integrated development of the digital cultural industry [6].