长三角文博会规模创新高，33个沉浸式项目集中亮相

Core Insights - The 6th Yangtze River Delta International Cultural Industry Expo successfully took place from November 20 to 22 at the National Exhibition and Convention Center in Shanghai, showcasing cultural achievements from the region and emphasizing the integration of cultural heritage and innovation [1][3] Group 1: Event Overview - The expo gathered cultural treasures from Shanghai, Jiangsu, Zhejiang, and Anhui, along with participation from Yunnan, Guizhou, Inner Mongolia, and Jilin, highlighting regional explorations in cultural heritage and innovation [1][3] - The event featured over 1,500 cultural industry-related units and enterprises, displaying thousands of cultural products and nearly a thousand local delicacies, alongside 126 themed activities [3][8] Group 2: Exhibition Highlights - Shanghai's exhibition teams showcased unique designs, such as the "Drama Convenience Store" featuring a guest performance by the cast of "Dali Temple Log," and interactive XR spaces allowing audiences to engage with historical figures [3][5] - Jiangsu's exhibition area highlighted the phenomenon of the "Su Chao" football event, presenting cultural tourism routes and tech applications that demonstrate the vitality of sports and culture integration [3][5] Group 3: Technological Integration - The Zhejiang exhibition area utilized VR and AI technologies to present cultural export possibilities, while also demonstrating traditional crafts like bamboo paper and porcelain [5][7] - The expo introduced a "1+6" exhibition format, focusing on immersive experiences with 33 projects, including VR and XR applications that bring historical cultural heritage to life [7][8] Group 4: Specialized Exhibitions - Four specialized exhibition areas catered to different audience needs, including a focus on Gen Z with new products from 50 museums and revitalized traditional brands [8] - The event emphasized industry connections and transactions, hosting 126 supporting activities such as thematic summits and trade matchmaking events, covering various sectors like immersive industries and cultural tourism investment [8]