CMOs see support for brand building fade while ROI scrutiny rises: NIQ

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: CMOs face steeper challenges to realizing long-term brand-building goals, yet many remain confident in their brands’ equity despite winnowing resources, according to new research from NielsenIQ. NIQ revealed 69% of surveyed marketing leaders believe their CEOs and CFOs support long-term brand investment, an 11 percentage-point slide from last yea ...