Xin Lang Cai Jing·2025-11-21 02:45Core Insights - The article highlights the commitment of China Construction Bank (CCB) in Shandong Province to provide tailored financial services for the elderly, emphasizing a blend of professional service and warmth in their approach to elder care [1][9]. Group 1: Service Innovations - CCB has introduced a series of elder-friendly features in their banking services, such as a seated smart teller machine designed for seniors, which includes dual screens for guidance, enlarged fonts, and wheelchair-accessible spaces [2][3]. - The bank has established dedicated service teams, known as the Zhang Fuqing Financial Service Teams, across 130 branches to provide comprehensive support for elderly clients, including emergency rescue training for staff [3][5]. Group 2: Community Engagement - The bank's staff have developed personal relationships with elderly clients, exemplified by a case where a staff member provided ongoing support to an elderly customer over seven years, demonstrating a commitment to treating clients like family [4][5]. - CCB has set up "Chongyang Service Posts" and "Chongyang Love Financial Rooms" to assist elderly clients in understanding financial products and provide necessary health monitoring equipment [5]. Group 3: Financial Support for Elderly Care - CCB is actively involved in integrating and upgrading the elderly care industry by providing tailored financial solutions, including long-term loans with flexible repayment options to support the growth of local elderly care institutions [6][7]. - The bank has successfully facilitated two mergers in the elderly care sector, amounting to a total of 185 million yuan, which has helped local institutions scale their operations [7]. Group 4: Innovative Care Models - In response to the increasing demand for integrated rehabilitation and elderly care services, CCB has supported the "Yantai Fenglai Rehabilitation and Elderly Care Project" with a 100 million yuan loan, promoting a new model that addresses traditional service gaps [8]. - The bank's innovative financing approach considers unique cash flows from elderly care services, ensuring that financial support aligns with the specific needs of the care industry [8].