视频丨从小众到“顶流” 这项球类运动转出大产业

Core Viewpoint - The rise of pickleball in Shangyou, Jiangxi, is attributed to its low entry barrier, suitability for all ages, and the local government's strategic promotion as a key sports industry initiative [9][12]. Group 1: Pickleball Overview - Pickleball is described as a hybrid sport combining elements of badminton, table tennis, and tennis, played on a smaller court with a slower ball speed, making it accessible for various age groups [3][5]. - The sport has gained popularity in Shangyou, attracting over 50,000 participants, particularly during evenings and weekends [7]. Group 2: Local Government Initiatives - In 2023, local officials recognized the potential of pickleball for community fitness and initiated a plan to promote it as a key sports industry project [9]. - The county has constructed over 310 pickleball courts, ensuring a "5-minute exercise circle" for residents [11]. Group 3: Educational and Competitive Development - Pickleball has been integrated into the physical education curriculum of 36 local schools, with over 100 teams formed and more than 50 competitions held [14]. - The county has invested 10 million yuan annually to support the development of the pickleball industry, including training and events [14]. Group 4: Economic Impact - The growth of pickleball has stimulated related industries, with local manufacturers innovating new materials for paddles, leveraging regional advantages [16]. - The integration of pickleball with local tourism has led to significant visitor numbers, with 10.66 million tourists and a total tourism revenue of 10.78 billion yuan from January to October [18].