共建全球良性产业生态，海内外品牌加速入驻SHEIN平台

Core Viewpoint - Guangzhou's foreign trade import and export value reached 1.02 trillion yuan in the first ten months of this year, marking a historical high and a year-on-year increase of 12.1%, with exports growing by 20.5%, leading among major foreign trade cities in China and Guangdong province [1] Group 1: Cross-Border E-Commerce Growth - Cross-border e-commerce has become a significant engine for China's foreign trade transformation and upgrading, with Guangzhou promoting itself as a "cross-border e-commerce city" through collaborations with companies like SHEIN, Amazon, and AliExpress [1] - The city has maintained double-digit growth in cross-border e-commerce imports and exports, driven by various industry activities [1] Group 2: SHEIN's Role and Initiatives - SHEIN is enhancing industry and international cooperation while empowering domestic supply chains and leading industrial upgrades, exemplified by its "SHEIN Xcelerator" brand incubation program and a service open platform for global developers [1][10] - The company has invested over 15 billion yuan in building a smart supply chain system centered in Guangzhou, covering surrounding cities [4] Group 3: Supplier Empowerment and Training - SHEIN's "Five-Year 500 Million Yuan" supplier empowerment plan has led to significant upgrades in factory environments and extensive training programs, with nearly 1,400 training sessions conducted [3] - The company has invested approximately 300 million yuan in technological innovation and lean construction in the first half of 2023 [3] Group 4: Global Brand Collaborations - Numerous global brands, including Funko and The Children's Place, have joined the SHEIN platform, attracted by its extensive reach and influence among young consumers [7] - French fashion brand Pimkie and British footwear brand Clarks are among those collaborating with SHEIN to enhance their market presence and sales through tailored services [8] Group 5: SHEIN's Open Platform and Ecosystem - SHEIN's service open platform aims to provide digital value-added services to sellers, with over 3,000 independent software partners in discussions for collaboration [10] - The platform supports sellers and brands in achieving high-quality, sustainable development in global markets, fostering a harmonious global industrial chain ecosystem [10]