Why Ford's Deal With Amazon Is Bigger Than You Think

Tablet browsing Amazon car listings inside a Ford dealership underscores the brand’s capital-efficient retail strategy. Key Points Ford is pioneering a highly capital-efficient retail strategy by integrating its existing nationwide dealer network with Amazon's massive e-commerce platform. The collaboration is designed to boost a highly profitable business line, strengthening used-vehicle values, which in turn supports more competitive new-car leasing. This innovative move demonstrates a forward-thinkin ...