Core Viewpoint - Guosheng Securities initiates a "Buy" rating for Beike-W (02423), highlighting its position as a leading residential service platform in China, supported by a unique ACN cooperation network and a vast "property dictionary" database, which creates strong competitive barriers [1] Group 1: Performance Overview - Beike, as the first stock of China's residential service platform, has a diverse business model including existing home transactions, new home transactions, home decoration, rental services, and emerging businesses, with projected revenue contributions in 2024 being 30%, 36%, 16%, 15%, and 3% respectively [1] - The company has achieved a total transaction volume of 3.3 trillion yuan and revenue of 93.5 billion yuan in 2024, with a three-year CAGR of 24% and adjusted net profits of 2.9 billion, 9.8 billion, and 7.2 billion yuan from 2022 to 2024 [1] Group 2: Competitive Barriers - The construction of the ACN network and the property dictionary has redefined the industry ecosystem, creating competitive barriers that are difficult to replicate due to the significant time and capital investment required [2] - The property dictionary, which has recorded over 289 million real housing units by 2024, serves as a foundational data asset for the company, enhancing its platform capabilities [2] Group 3: Market Performance - In the existing home transaction service, the company's GTV for 2023, 2024, and the first half of 2025 is projected to be 2 trillion, 2.2 trillion, and 1.2 trillion yuan respectively, with year-on-year growth rates of 28.6%, 10.8%, and 13.7%, achieving a market share of 31.1% in 2024 [3] - For new home transactions, the GTV is expected to be 1 trillion, 0.97 trillion, and 0.49 trillion yuan for the same periods, with year-on-year growth rates of 6.6%, -3.3%, and 26%, outperforming national residential sales growth rates [3] Group 4: Home Decoration Business - The home decoration business is rapidly expanding, with GTV of 16.9 billion and 7.5 billion yuan for 2024 and the first half of 2025, reflecting year-on-year growth of 27% and 16.5% respectively, and profit margins increasing to 30.7% and 32.3% [4] - The synergy from the real estate transaction business significantly reduces customer acquisition costs, enhancing profitability and positioning the home decoration business as an industry leader [4] Group 5: Investment Recommendations - Projected revenues for 2025, 2026, and 2027 are 94.6 billion, 95.3 billion, and 100.5 billion yuan, with year-on-year growth rates of 1.2%, 0.8%, and 5.5%, while net profits are expected to be 3.71 billion, 5.28 billion, and 6.1 billion yuan, with growth rates of -8.7%, 42.4%, and 15.5% [5] - The target price calculated using the DCF model is 61.3 yuan per share, corresponding to a PE ratio of 40.7 times for 2026, indicating a price upside of 54.5% [6]