持续深耕中国市场不动摇——朗盛亚太区高管谈在华发展与未来规划

Core Insights - Lanxess's subsidiary Rhein Chemie has completed a significant expansion project at its Qingdao production base, marking the largest investment in its specialty rubber products business globally in the past five years, aimed at enhancing local supply capabilities in the Chinese rubber chemicals market [1][2] Group 1: Localized Innovation - The Qingdao base, established in 1995, has achieved recognition for its innovation, safety, and sustainable development, currently producing over 100 types of chemical products with a total capacity of 25,000 tons, primarily targeting the Asia-Pacific market [2] - The expansion was driven by strong downstream market demand, increasing the capacity of processing additives V4 and pre-dispersed masterbatch V8 by 50%, raising total capacity from 25,000 tons to 30,000 tons annually [2] Group 2: Commitment to Sustainable Development - The company acknowledges the challenges of achieving green production, which often incurs higher costs, and aims to lead in sustainable development by collaborating with partners to ensure the recycling of waste rubber [3] - Two innovative products have been launched: one with the Scopeblue sustainable label, containing at least 50% renewable or recycled materials, and a carbon calculator to help customers understand the carbon footprint of their products [3] - The Qingdao base has made strides in sustainability by using bio-based fatty acids and recyclable materials, and shifting from barrel packaging to tankers to reduce waste [3] Group 3: Business Strategy Adjustments - In response to the global economic downturn, the company is shifting its focus from product sales to providing greater added value through innovation, aiming for a transition from volume to value [4] - The company is actively adjusting its business strategy to reduce reliance on raw materials by transitioning from a rubber company to a specialty chemicals company less affected by raw material fluctuations [4] - Cost-saving measures include a €100 million efficiency improvement program and the establishment of more flexible, localized facilities to optimize processes and enhance cost efficiency [4]