Mei Ri Jing Ji Xin Wen·2025-11-21 04:28Core Insights - NetEase reported a net revenue of 28.4 billion yuan for Q3 2025, an increase of 8.2% year-on-year, with the gaming and related value-added services segment contributing 23.3 billion yuan, up 11.8% year-on-year, accounting for 82% of total revenue [2] - The net profit attributable to shareholders for the period was 8.6 billion yuan, indicating a recovery in the gaming business compared to the same period last year [2] Gaming Performance - The growth in NetEase's gaming business is attributed to the success of its "evergreen" titles, with "Fantasy Westward Journey" achieving a peak concurrent user count (PCU) of 3.58 million in Q3 [3] - The game has implemented a "no time fee" reform, simplifying systems and gameplay to lower entry barriers, successfully recalling lost users and attracting new players [3] - Another title, "Party Animals," has maintained a stable position in the iOS top 20 bestsellers, even reaching the top 10 during the summer season [3] Cost and Revenue Dynamics - In Q3 2025, NetEase's operating costs rose to 10.2 billion yuan, slightly up from 9.8 billion yuan in the previous quarter and 9.7 billion yuan year-on-year, primarily due to increases in personnel costs, revenue sharing, and game licensing costs [4] Future Strategy - NetEase aims to focus on "premium" and "well-assured" products while enhancing its core competitiveness in self-developed games and expanding its international presence [5] - The company has seen significant success in overseas markets, with "Marvel Duel" surpassing 40 million global users and "Nirvana in Fire" mobile version topping app store charts in several countries [5] - Management emphasized a strategic approach to game development, avoiding blind expansion and instead focusing on targeted investments in promising projects [5][6] Organizational Focus - CEO Ding Lei stated that recent personnel adjustments are normal and do not affect daily operations, aiming to enhance organizational focus and efficiency [6] - The company is committed to refining its evergreen projects while being cautious about new ventures, ensuring that each product launched possesses core competitiveness [6]