Core Viewpoint - Meili Tianyuan Medical Health Industry Co., Ltd. is positioning itself as a key player in the high-end beauty market, observing consumer trends through its extensive network of stores in major cities [1] Group 1: Super Brand Strategy - The beauty service industry is highly fragmented, with many regional and small brands lacking influence and consumer trust [2] - Differentiation through branding is essential for success in a mature and competitive market [3] - Meili Tianyuan's acquisition of 100% of Siyuanli for 1.25 billion yuan positions it among the top three beauty brands in China, alongside its existing brand Nairui [3] - National brand stores have a 2.1 times higher consumer recharge willingness compared to small brands, with an average recharge amount 60% higher [3] - Enhancing brand awareness can increase customer spending by 20% to 50% for each level of recognition [3] - The company aims to redefine customer experience by focusing on sensory engagement and establishing industry standards [4] Group 2: Super Chain Strategy - The beauty industry is characterized by a high degree of market fragmentation, with 89% of beauty institutions being single stores [5] - Meili Tianyuan's business model focuses on "Double Beauty + Double Health," aiming to create sustainable growth through both internal and external strategies [5] - The company currently has nine cities generating over 100 million yuan in revenue and plans to expand this to 20 core cities [5] - Supply chain capabilities are crucial for chain enterprises, and Meili Tianyuan will enhance partnerships with quality suppliers to offer high-quality products at better prices [5] Group 3: Super Digitalization Strategy - Many beauty service providers still rely on manual record-keeping, which limits data integration and business empowerment [7] - Digitalization is viewed as a critical tool for future decision-making, shifting from traditional customer acquisition to precise online targeting [7] - The company has invested over 200 million yuan in the past five years to build a 90-member IT team, focusing on digital integration across all operations [7] - Meili Tianyuan categorizes over 200 customer attributes and launches more than 2,000 targeted marketing campaigns annually, achieving double-digit growth in new memberships [8] - The company aims to leverage medical beauty resources and digital supply chain capabilities to create a transformative effect in the industry [8]
美丽田园发布三大超级战略 以超级品牌、超级连锁、超级数字化引领高端美业新格局
Zheng Quan Ri Bao Wang·2025-11-21 04:37