Shang Hai Zheng Quan Bao·2025-11-21 04:39Core Insights - Midea has reportedly not allowed after-sales service providers to simultaneously cooperate with Xiaomi or Gree, but Midea denied this claim, emphasizing its commitment to user experience and lack of exclusive cooperation policies [1][1] - Xiaomi's air conditioning business has been growing rapidly, posing competitive pressure on Midea, with plans to become a leading brand in the home appliance sector and achieve a market value of 100 billion in the next five years [1][1] - Midea's chairman questioned which of the top three home appliance giants Xiaomi intends to displace to enter the top tier of the industry [1][1] - The home appliance industry is characterized by low entry barriers and high competition, leading to a "red ocean" market where competition results in significant resource consumption [1][1][2] - Midea's chairman expressed skepticism about the potential for great, high-tech companies to emerge in the home appliance industry, suggesting that any new entrants are strategically at a disadvantage [2]