冬日经济｜冰雪游南方游客占比超70%，00后泡汤养生订单同比增43%

Group 1 - The winter tourism trend is rising, with southern tourists making up over 70% of bookings for snow-related travel products, indicating a significant interest from southern cities like Shanghai and Nanjing towards northern snow destinations [1] - The top ten snow tourism destinations are dominated by Northeast China, with Harbin seeing over 80% year-on-year growth in homestay bookings, reflecting a strong demand for diverse travel experiences [1] - The 2025-2026 snow season is expected to see continued popularity in ice sports and cultural tourism, with key destinations including Harbin, Urumqi, and Changchun, and a notable increase in hotel and accommodation prices during peak travel times [2] Group 2 - Group travel bookings for winter have more than doubled year-on-year, with popular destinations including Yunnan and Northeast China, highlighting a trend towards diverse travel preferences [3] - The winter tourism market is characterized by a growing interest in "ice and snow + hot spring" experiences, particularly among younger demographics, with a 30% increase in bookings for accommodations featuring hot springs [6] - International snow tourism is also gaining traction, with destinations like Moscow and Switzerland becoming popular, driven by favorable visa policies and changing consumer preferences [7]