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“启境”品牌横空出世 华为乾崑赋能打造华系年轻品智旗舰
Zheng Quan Ri Bao Wang·2025-11-21 05:58

Core Insights - Huawei's new high-end smart electric vehicle brand, "Qijing," was officially launched at the Huawei QianKun Ecological Conference, marking a significant step in Huawei's strategic layout in the smart automotive sector [1] - The collaboration between Huawei and GAC Group aims to create a "Dream Car" that integrates dynamic performance, intelligence, safety, and driving pleasure, targeting young users [1][2] - The partnership emphasizes deep integration and co-creation, moving beyond traditional hardware approaches to an ecosystem of collaborative innovation [2] Group 1: Strategic Collaboration - Huawei and GAC Group signed a deepening cooperation agreement on November 30, 2024, initiating the joint creation of the high-end smart automotive brand [1] - The collaboration is characterized by a "shared office, synchronized decision-making" approach, fostering a tightly-knit cooperative mechanism [1][2] - The partnership aims to leverage Huawei's full-stack intelligent technologies and design resources to enhance the Qijing brand [2] Group 2: Product Philosophy and Safety - Qijing's product philosophy focuses on achieving excellence across multiple dimensions, including design, safety, intelligence, control, range, and space [2] - Safety is prioritized in the product development process, with a commitment to rigorous standards and extensive testing [3] - The battery safety measures include 144 safety-related design elements and 86 battery DV testing standards, exceeding new national standards [3] Group 3: Technological Innovations - Qijing vehicles will feature Huawei's digital chassis engine, integrating control across power, braking, body, and chassis systems [3] - The brand will implement Huawei's comprehensive smart solutions, including L3-level autonomous driving capabilities from the outset [4] - A full-chain development system will be established, incorporating Huawei's integrated product development (IPD) framework to ensure alignment with market demands [4] Group 4: Future Plans - Qijing plans to launch two new models by 2026, with the first expected to be delivered in June 2024 [4] - All models will be equipped with Huawei's advanced QianKun smart automotive solutions, enhancing the intelligent driving experience for users [4]