Zhong Guo Jin Rong Xin Xi Wang·2025-11-21 06:33Core Viewpoint - The Postal Savings Bank of China Qingdao Branch is actively addressing the financial needs of small and micro businesses in Qingdao by embedding financial services throughout their operational processes, thereby supporting their entrepreneurial aspirations [1][2][3] Group 1: Service Approach - The bank employs a "delicate approach" to build a comprehensive visiting network, ensuring that services are tailored to meet the specific needs of merchants rather than merely promoting products [1] - Each customer manager is designated as a "chief service manager," focusing on problem-solving rather than just loan sales, thus enhancing the overall service experience for merchants [1] Group 2: Targeted Solutions - The bank utilizes a "targeted approach" to address the diverse needs of individual businesses, moving away from a one-size-fits-all service model [2] - By implementing a "government-bank linkage," the bank gathers valuable insights into industry policies and compiles a list of quality merchants, allowing for more effective marketing strategies [2] - Specific financial products, such as pure credit "industry loans" with a maximum credit limit of 1 million yuan, are tailored for businesses with high cash flow needs and seasonal fluctuations [2] Group 3: Promotion and Awareness - The bank adopts a "penetrative approach" to enhance awareness of financial policies among merchants, utilizing offline scenarios for effective communication [3] - Collaborations with government resources and industry associations help translate complex financial policies into understandable information for merchants [3] - The bank's innovative "service as promotion" model encourages merchants to actively engage with financial services, significantly improving their awareness and acceptance of available policies [3]