Core Insights - Miniso Group reported strong financial performance for Q3 2025, with total revenue reaching 5.8 billion yuan, a year-on-year increase of 28% [2] - The company's brand revenue was 5.22 billion yuan, up 23% year-on-year, while TOP TOY brand revenue surged to 570 million yuan, reflecting a remarkable 111% growth [2] - Gross profit for the quarter was 2.59 billion yuan, with a gross margin of 44.7%, and adjusted net profit was 770 million yuan, marking a 12% year-on-year increase [2] Revenue and Sales Performance - The company's channel strategy of "opening good stores and large stores" has entered a "large store-driven growth" phase, significantly boosting same-store sales and revenue [3] - In Q3 2025, Miniso's brand revenue in mainland China was 2.91 billion yuan, achieving a 19% year-on-year growth, primarily driven by same-store sales [3] - The overseas market generated 2.31 billion yuan in revenue, a 28% increase year-on-year, with the U.S. market alone seeing a revenue growth of approximately 65% [3] Future Outlook and Strategy - Miniso aims to enhance its global presence and brand influence through TOP TOY, focusing on IP operations and product innovation [3][4] - The company is committed to becoming a "global leading IP operation platform," leveraging a diverse IP portfolio and comprehensive category structure [4] - The strategic upgrade aims to tap into the interest consumption sector, paving the way for high-quality growth [4]
名创优品第三季度业绩增长亮眼 营收达58亿元