济南这家13年老店闭店！知名品牌多家门店停业，曾经“挤都挤不进去”

Core Insights - The closure of the 85°C store on Shanshi East Road in Jinan marks a significant reduction in the brand's presence, leaving only one store in the city [2] - The closure is attributed to high rent and insufficient profits, despite the store's long-standing customer base [2][3] - The brand is facing challenges from increased competition and a lack of innovation, leading to a broader trend of closures among established bakery brands [4][7] Company Summary - The 85°C store in Jinan has been operational for 13 years and will close on November 30, 2023, due to high rent and low profitability [2] - The brand initially entered the Jinan market in 2011 and expanded rapidly, but has since faced a decline in customer traffic and sales [2][3] - Other stores in Jinan have also closed recently, indicating a trend of contraction for the brand [2][4] Industry Summary - The bakery industry is experiencing significant challenges, with many established brands like Duolezhiri, Bread618, and Royal Meifu also closing stores [7] - Factors contributing to this trend include high operational costs, market saturation, and a shift in consumer preferences towards healthier options [4][7] - Newer brands are gaining popularity by focusing on product innovation and quality, while the overall bakery market is projected to grow, reaching 1,160 billion yuan by 2025 [7][8]