千万信贷“撬动”蟹经济，兴化大闸蟹“爬”上云端

Core Viewpoint - The article highlights the thriving sales season of Xinghua hairy crabs, showcasing the efficient and standardized production and distribution processes that contribute to the industry's growth and brand influence [1][2]. Group 1: Industry Overview - The production process of Xinghua hairy crabs involves self-cultivation and large-scale procurement, with an annual sales revenue reaching 50 million yuan, of which 30% comes from e-commerce channels [1]. - The use of live streaming for sales has proven effective, with a single event achieving sales exceeding 200,000 yuan, thereby expanding market reach and enhancing brand recognition [1]. Group 2: Financial Support - Xinghua Rural Commercial Bank's Anfeng branch provides significant financial support, offering a credit line of 10 million yuan under the "Xingnong Industry Loan" program, aimed at meeting the funding needs across the entire supply chain [2]. - The loan product is designed to alleviate financing difficulties for farmers and includes flexible collateral options, with interest rates as low as LPR minus 20 basis points [2]. Group 3: Impact on Local Economy - The financial backing from the bank not only supports the core industry but also benefits upstream and downstream stakeholders, including crab farmers, packaging companies, and logistics providers, creating a positive cycle of growth [2][3]. - The initiative aligns with the mission of rural commercial banks to support local特色产业, contributing to rural revitalization and increasing farmers' income [2].