The Good Craft Co. Caps Off a Remarkable Debut Year with a Win at ProWine Mumbai

Core Insights - The Good Craft Co. (TGCC) by Diageo India has received an award for Excellence in Creating a World-Class Platform to Promote Indian Craft Spirits at ProWine Mumbai 2025, marking a significant achievement in its first year [1][2] Company Overview - TGCC was launched in September 2024 to provide a platform for Indian craft spirits, connecting makers with consumers and fostering a vibrant community [3] - The platform has hosted various educational sessions at The Flavour Lab in Bangalore, focusing on sustainability, food circularity, and India's liquid heritage [4] Community Engagement - TGCC has collaborated with independent craft brands and hosted workshops led by experts, enhancing its role as a collaborative space for the Indian craft community [5] - The platform has showcased over 60 live ferments and innovative cocktail techniques, contributing to the exploration of India's diverse craft landscape [5] Future Plans - TGCC plans to open the Good Craft Co. Flavour Market in Ponda, Goa in 2026, which will be one of the largest destinations for Indian craft spirits, featuring a craft distillery, nanobrewery, and immersive experience center [6] - The Flavour Lab will continue to expand its offerings into other craft spaces such as coffee and chocolate, further enriching India's flavour narrative [6] Diageo India Overview - Diageo India is a leading beverage alcohol company with a strong portfolio of premium brands and a significant manufacturing presence across the country [7][8] - The company focuses on sustainability and responsible consumption, contributing to the growth of the alcobev ecosystem in India [8]