Core Insights - MINISO Group (NYSE: MNSO, HKEX: 9896) reported a total revenue of 5.8 billion yuan for Q3 2025, representing a year-on-year growth of 28% [1] - The company has surpassed 8,000 global stores, with same-store sales showing a continued positive trend, achieving mid-single-digit growth [1] - MINISO LAND, a flagship store type for channel upgrades, has opened 17 locations in key domestic cities such as Guangzhou, Hangzhou, Chongqing, and Wuhan, with the first overseas store launched in Bangkok, Thailand [1] - The company is enhancing its IP ecosystem by implementing a dual-driven strategy of "international licensed IP + exclusive signed artist IP," solidifying its industry position [1] - As of November 2025, MINISO has signed contracts with 16 trendy toy artist IPs, creating a diverse and rich proprietary IP matrix [1]
名创优品财报：集团全球门店突破8000家，签约潮玩艺术家IP增至16个