川渝两地共推白酒产业转型升级与发展路径

Core Insights - The "Sichuan-Chongqing Baijiu Industry High-Quality Development Academic Conference" was held in Chengdu, focusing on the transformation and high-quality development of the baijiu industry through the integration of technology and art [1] Group 1: Industry Challenges and Opportunities - Xu Zhenghong, Director of the Advanced Brewing Technology Innovation Center at Sichuan University, discussed the common challenges and development opportunities facing the baijiu industry, emphasizing the need for innovation through the dual empowerment of technology and art [2] - Chen Xiaolin, a professor at Sichuan University, highlighted strategies for enhancing the ecological value of baijiu brands by integrating traditional cultural essence with modern aesthetic trends, using case studies from brands like Jian Nan Chun and Wu Liang Ye [2] Group 2: Integration of Technology and Art - Zhang Wenxue, Director of the International Joint Research Center for Food and Microbiology at Sichuan University, analyzed the practical integration of technology and art in baijiu brewing, suggesting that this fusion can create new consumer demographics and experiences, promoting a comprehensive model that combines baijiu production with cultural tourism [2] - Xu Shihu, Vice Chairman of the Chongqing Industrial Design Association, emphasized the role of industrial design as a bridge between technology and art, advocating for digital brewing and green design to enhance collaboration and innovation within the Sichuan-Chongqing baijiu industry [5] Group 3: Academic and Industry Collaboration - The conference aimed to build an academic exchange platform to attract top scientific talent and promote outstanding academic achievements, thereby revitalizing the Sichuan-Chongqing baijiu industry [3] - The event showcased the strong synergy between academia, industry, and research, providing a collaborative platform for the baijiu industry to address current challenges and seize future trends [3]