忻城糯玉米焕新出击！全新包装系列产品热销广东

Core Viewpoint - The article highlights the successful promotion and revitalization of Xincheng glutinous corn, a traditional product from Guangxi, through new packaging and marketing strategies aimed at increasing its presence in the Guangdong market [1][22]. Group 1: Product Promotion and Marketing - Xincheng glutinous corn has gained popularity in cities like Guangzhou, Foshan, and Meizhou, creating a food trend around this local delicacy [2][3]. - The "土司贡礼" (Tusi Tribute) campaign aims to introduce Xincheng glutinous corn into the Guangdong-Hong Kong-Macao Greater Bay Area, with various community outreach activities planned [5][6][26]. - The new product packaging includes "gift box," "traffic-driving," and "family" versions, catering to different consumer needs while incorporating local cultural elements [22][23]. Group 2: Product Features and Innovations - Xincheng glutinous corn is recognized as a "National Geographic Indication Product" with over 500 years of cultivation history, known for its oval-shaped grains and sweet, smooth taste [9][10]. - Recent innovations include ready-to-eat products like canned glutinous corn porridge and cooked glutinous corn sticks, which are marketed through e-commerce platforms [10][11]. - The introduction of the first national standard for glutinous corn products was announced during a promotional event, emphasizing quality and consistency [17][18]. Group 3: Community Engagement and Sales Strategy - The promotional activities include over 20 community outreach events in various neighborhoods and the establishment of partnerships with more than 50 offline supermarkets and convenience stores in the Guangdong region [27][28]. - The marketing strategy focuses on enhancing brand awareness and reputation for Xincheng glutinous corn through engaging visual packaging and targeted promotions [25][28]. - Future plans involve expanding the reach of Xincheng glutinous corn and other regional specialties to a broader audience across the country [35][36].