Core Insights - Hema Fresh has opened four new stores simultaneously in Bengbu, Nanyang, and Puyang, expanding its coverage in the "Hema Zone" [1] - The new stores are strategically located in popular shopping areas, enhancing local consumer shopping experiences [1][4] Store Offerings and Local Adaptation - Each new store features local specialties, such as Lanzhao sweet potatoes and Henan-style potstickers, tailored to regional consumer preferences [4][7] - The stores also offer a variety of seasonal products, including fresh seafood and high-quality fruits, catering to diverse consumer demands [7] Consumer Engagement and Performance - The online order volume for the Bengbu store has seen significant growth, with daily orders exceeding 10,000, indicating strong local consumer interest [7] - Hema Fresh's rapid expansion into "opportunity cities" reflects the structural changes in the domestic consumption market, driven by urbanization and rising incomes [8] Strategic Expansion Plans - The simultaneous opening of four stores marks a step forward in Hema's plan to establish 50 new cities and 100 new stores by 2025 [8]
入驻三座新城 盒马鲜生同日四店齐开
Zhong Guo Jing Ji Wang·2025-11-21 07:46