Target’s CEO is betting billions that Gen Zers will get off their phones and fuel a comeback

While Amazon and Walmart lean into AI and e-commerce investments, Target’s incoming CEO Michael Fiddelke is taking a different approach. Target is betting billions on stores, including remodels, bigger formats, and upgraded tech, to achieve a comeback after a prolonged sales slump. The struggling retailer’s move aligns with data showing Gen Z has a renewed appetite for in-person shopping and discovery-led retail experiences. Target plans roughly $5 billion in capital spending next year, including an addit ...