18元起，塔斯汀“杀回”披萨赛道

Core Insights - Tastin has re-entered the pizza market with the launch of two "Tastin Chinese Pizza" stores in Quanzhou, marking a return to its original pizza offerings after a six-year hiatus focused on Chinese hamburgers [1][2] Group 1: Company Strategy - Tastin initially focused on Chinese-style pizzas but shifted its strategy in 2019 to concentrate on hamburgers, which led to significant growth [1] - The new pizza stores feature a distinct yellow color scheme, differing from the red theme of its hamburger outlets, while retaining the recognizable red lion logo [1] - The menu includes a mix of Western-style pizzas and Chinese-inspired options, such as Kung Pao Chicken Pizza and Braised Pork Pizza, emphasizing its "Chinese" identity [2][4] Group 2: Market Positioning - The pricing strategy for Tastin Chinese Pizza is competitive, with pizzas priced at 18 to 28 yuan and meal sets at 23.9 yuan, positioning it as a cost-effective option compared to mainstream brands [7] - The pizza market is experiencing a trend towards lower-priced offerings, with 48.1% of pizza outlets expected to have an average consumer price below 30 yuan by October 2025, reflecting a 9.8 percentage point increase since 2023 [7] - Competitors like Zunbao Pizza and Domino's are also adopting low-cost strategies, indicating a shift in consumer preferences towards affordable dining options [8][10]