Quan Jing Wang·2025-11-21 08:19Core Insights - Haier refrigerators have redefined the value positioning of Chinese brands in overseas markets and set a new benchmark in the high-end market in Europe [1] - The French market has seen Haier's French-style large refrigerator become the top seller in the over €1000 high-end refrigerator segment [1] - The success is attributed to Haier's focus on user needs, innovation, and high-quality products rather than low-price competition [1] Product Innovation - Haier has made precise technological innovations based on local user demands, emphasizing quality of life and culinary culture in France [1] - The French-style large refrigerator offers high-end design, large capacity, and full-space preservation technology, enhancing the storage experience for users [1] - Haier has launched multiple high-end refrigerator models to cater to different family needs, including the Combi refrigerator for apartments and the Titanium series for easy installation [1] Market Performance - Haier's leadership in the French high-end market reflects its high-quality growth strategy amid global market uncertainties [1] - The company holds the top position among Chinese brands in Europe and has over 40% market share in the competitive multi-door segment [1] - Haier has achieved 17 consecutive years of brand retail volume leadership in the global market [1]