Core Insights - Beike's third-quarter performance shows resilience with a total transaction volume (GTV) of 736.7 billion RMB and a net income growth of 2.1% to 23.1 billion RMB, indicating a stable business foundation and optimized structure [2] - The company's "second curve" businesses, particularly home rental services, have seen significant growth, with rental income reaching 5.7 billion RMB, a 45.3% increase, contributing over 1 billion RMB in profit [2][6] - AI is transforming Beike's business model, enhancing operational efficiency and service quality, which is crucial for navigating the current real estate industry's structural transition [4][5] Financial Performance - In Q3, Beike's total transaction volume reached 736.7 billion RMB, with net income at 23.1 billion RMB, reflecting a 2.1% year-on-year increase [2] - The rental service segment generated 5.7 billion RMB in revenue, marking a 45.3% growth, and contributed a profit margin increase of 4.3 percentage points to 8.7% [6][8] - For the first three quarters of 2025, rental service revenue totaled 16.49 billion RMB, accounting for 22.78% of total revenue, surpassing the entire revenue of 14.33 billion RMB for 2024 [6] AI and Technology Integration - Beike has integrated AI across its entire business chain, enhancing service efficiency and customer experience, with AI assistants covering 414,000 agents and significantly improving conversion rates [5][8] - The company has invested heavily in R&D, with expenditures reaching 1.865 billion RMB in the first three quarters of 2023, and 648 million RMB in Q3 alone, reflecting a 13.2% year-on-year increase [4][5] - AI applications have been pivotal in optimizing processes in property management, customer matching, and transaction workflows, leading to a shift from scale-driven growth to efficiency-driven growth [5][6] Industry Context - The Chinese real estate industry is undergoing a profound transformation, moving from expansion to efficiency-driven models, with technology playing a central role in this transition [3] - Beike's approach emphasizes the importance of trust in residential services, positioning AI as a tool to enhance rather than replace human capabilities [4] - The company aims to redefine industry standards for quality housing and services, promoting a service-driven model in the rental market [8]
连续8个季度研发投入同比增长，贝壳AI服务效能显著提升，租赁服务利润回报超亿元