Core Insights - MINISO reported a total revenue of 5.8 billion yuan for Q3 2025, marking a 28% year-on-year increase, with the MINISO brand revenue at 5.22 billion yuan (up 23%) and TOP TOY brand revenue at 570 million yuan (up 111%) [2] - The gross profit for the quarter was 2.59 billion yuan, reflecting a 28% increase, with a gross margin of 44.7%. Adjusted net profit reached 770 million yuan, a 12% increase, with an adjusted net profit margin of 13.2% [2] - As of the end of Q3 2025, MINISO's global store count exceeded 8,000, with same-store sales showing positive growth [2] Revenue Breakdown - MINISO brand revenue in mainland China was 2.91 billion yuan, a 19% year-on-year increase, primarily driven by same-store sales [2] - The overseas market generated 2.31 billion yuan in revenue, up 28% year-on-year, with the U.S. market seeing a 65% increase [2] - Same-store sales in October continued to show double-digit growth [2] Store Expansion - As of September 30, 2025, MINISO had 7,831 global stores, including 4,407 in mainland China and 3,424 overseas, with net additions of 102 and 117 stores respectively in the quarter [3] - The MINISO LAND store format is expanding in major cities, with 17 locations opened in key domestic markets [3] IP Development - MINISO has signed contracts with 16 toy artists for its own IP development and is collaborating with Disney's "Zootopia" for a major product launch [4] - TOP TOY brand revenue reached 570 million yuan in Q3 2025, a significant 111% increase, with 307 global stores, including 15 overseas [4] - TOP TOY's flagship store in Guangzhou and its first store in Japan have opened, achieving notable sales figures [4]
名创优品三季度营收同比增长28% 全球门店突破8000家