Yahoo Finance·2025-11-19 21:35Group 1 - Semrush's shares increased by approximately 74% following the announcement of its acquisition by Adobe for $1.9 billion [1] - Adobe will acquire Semrush at a price of $12.00 per share, representing a 77.5% premium over Semrush's closing price prior to the announcement [3] - The acquisition is expected to finalize in the first half of the next year, pending regulatory and shareholder approvals [3] Group 2 - The acquisition is strategically timed as companies are rapidly adapting their marketing strategies to incorporate AI-powered applications [4] - Semrush is recognized for its expertise in generative AI-focused marketing solutions, particularly generative engine optimization (GEO) [5] - Adobe aims to integrate Semrush's generative AI tools into its product suite to enhance brand visibility in the evolving digital landscape [7][6]