又一百年品牌塌了，除了Logo啥都没了

Core Viewpoint - Philips has transitioned from a manufacturing powerhouse to a brand that primarily licenses its name, leading to a decline in its reputation and product quality [1][3][5]. Group 1: Historical Context - Founded in 1891, Philips was once a leader in innovation, producing Europe's first commercial light bulb and defining standards in audio technology [3]. - The company has a rich history of manufacturing and engineering excellence, symbolizing reliability and craftsmanship [5]. Group 2: Business Strategy Shift - Philips has shifted its focus from manufacturing to branding, selling off various product lines and relying on licensing fees for revenue [5][7]. - The company has divested from key sectors, including televisions, mobile phones, and lighting, and now primarily earns from trademark licensing [5][7]. Group 3: Financial Performance - In 2024, Philips expects trademark licensing revenue to reach €419 million, accounting for 3.4% of total revenue, indicating a reliance on brand recognition rather than innovation [7]. - The brand's trust is diminishing due to quality issues with licensed products, leading to potential long-term financial risks [7]. Group 4: Product Quality and Consumer Perception - Quality control has become a significant issue, with reports of licensed products failing, which tarnishes the Philips brand reputation [7][9]. - Consumers are increasingly recognizing that Philips-branded products may not differ significantly from cheaper alternatives, threatening the brand's market position [11][13]. Group 5: Future Outlook - Philips is now betting heavily on its healthcare segment, which has higher profit margins and barriers to entry, but past issues, such as a major recall, have raised concerns about its stability [9]. - The company's current strategy of focusing on licensing rather than manufacturing is seen as a sign of laziness rather than smart business [11][13].