Damaged deliveries costing UK retailers millions and eroding customer trust, DS Smith research finds

As retailers prepare for record Black Friday sales in the UK, new research reveals that damaged deliveries are quietly chipping away at customer confidence and retailer profits, with millions lost to avoidable returns, rising costs and reputational harm.The study, commissioned by sustainable packaging company DS Smith, an International Paper company, finds that while 54% of UK shoppers plan to take part in Black Friday sales, almost one in four (23%) – equivalent to more than 12 million people – received a ...