HOKA在成都太古里开限时快闪空间，进一步加码西南市场

Core Insights - HOKA has launched a pop-up space named "Urban Wilderness" in Chengdu, marking another strategic move in the southwestern market following the upgrade of its brand-customized concept store [1][2] Group 1: Experience Design - The "Urban Wilderness" pop-up space combines outdoor brand DNA with futuristic design, featuring a "canyon" concept that integrates mountain rock textures to reflect the brand's deep connection with the Alps [2][3] - The experience flow is structured to simulate an outdoor journey, guiding participants from the "canyon entrance" to the "Natural Museum" and finally to the "HOKA CAFE" for relaxation and interaction [2][4] - The "Natural Museum" is designed to replicate the sensory memories of hiking, showcasing volcanic rock visuals and natural symbols to foster a sense of awe for nature [3][4] Group 2: Product Experience - Participants can engage with HOKA's products in the "Dynamic Lab" and "Valley Trail" areas, experiencing the GORE-TEX technology used in the hiking gear [3][7] - The HOKA KAHA 3 GTX hiking shoes are highlighted for their performance in long-distance trekking, while the new outdoor series showcases a balance between functionality and aesthetic design [3][7] Group 3: Market Strategy - HOKA's expansion strategy in China focuses on four key cities: Shanghai, Beijing, Chengdu, and Shenzhen, chosen for their geographical significance and local outdoor culture [5][6] - Each city represents a unique market positioning, with Chengdu's "urban-wilderness integration" providing a natural environment for outdoor lifestyles [6][7] - The brand aims to deepen its presence in these cities by establishing a network of retail locations that cater to the growing outdoor and running communities [7][8] Group 4: Community Engagement - HOKA emphasizes community involvement through interactive experiences, such as a stamp collection mechanism that encourages exploration and rewards participants with exclusive coffee at HOKA CAFE [4][6] - The brand's commitment to supporting outdoor exploration aligns with its core philosophy of "born to fly," fostering a diverse and inclusive community atmosphere [4][8]