Core Insights - The "2025 China Retail Innovation Conference" focuses on exploring structural opportunities in the saturated market, emphasizing new trends, forces, and models in retail innovation [1] - The conference highlights three core directions for companies: deepening user demand, reconstructing the "people, goods, and environment" ecosystem, and embracing technology for growth [1][2] Group 1: User Demand - Companies should focus on user demand by providing precise insights to activate existing value, targeting segments like the silver economy, Generation Z, single economy, and pet economy [1] - There is a growing emphasis on personalized experiences and sustainable health concepts, necessitating a shift from product provision to deep brand experience operations [1] Group 2: Ecosystem Reconstruction - The "people" aspect requires a shift from traffic thinking to user thinking, while the "goods" aspect should focus on high-quality price ratios and creating scarce value rather than engaging in price wars [1] - The "environment" aspect is transforming traditional transaction spaces into comprehensive lifestyle service centers and social hubs, with an irreversible trend towards deep online and offline integration [1] Group 3: Technology Empowerment - Companies are encouraged to embrace technologies like big data, AI, and 5G as foundational infrastructures to reconstruct retail operations [1] - AI applications are advancing from "intelligent assistance" to "beyond artificial intelligence," playing significant roles in product selection, ordering, customer service, and management support [2] - There is a recommendation for companies to focus on the integration of AI with hardware to enhance efficiency and upgrade experiences [2]
2025中国零售创新大会召开 行业聚焦用户需求 拥抱科技赋能
Zheng Quan Ri Bao Wang·2025-11-21 10:42