Core Insights - Power Queen is shifting consumer focus from low-cost lead-acid batteries to sustainable lithium battery solutions, particularly during the Amazon Black Friday sales [1][10] - The company emphasizes the long-term economic benefits and sustainability of its LiFePO4 batteries, which offer a lifespan of up to 10 years and lower maintenance costs [4][11] Promotions and Discounts - Power Queen's Black Friday offers include discounts of 6% for purchases over €600 and 8% for purchases over €1,000, as well as 8% off battery and charger bundles [6] - Additional promotions include a 10% referral discount and a 10% discount for newsletter subscriptions [7] - Specific products highlighted include the 12V 140Ah H190 Bluetooth battery priced at €303.99, with a special offer of buying four units to receive one 12V 100Ah H190 for free [7] - Other battery options include the 12V 280Ah for €469.99 and the 12V 300Ah for €514.99, with a 10% discount available when purchasing one battery and two accessories [8] Market Trends - The trend indicates a growing preference among European campers and RV travelers for sustainable energy solutions over traditional disposable options, reflecting a broader shift in consumer behavior [1][10] - The narrative around battery purchases is evolving from short-term savings to viewing batteries as long-term investments in sustainable energy [4][10]
Amazon Black Friday Is Evolving: Campers Are Ditching “Fake Deals” For Green Sustainable Energy With Power Queen
Globenewswire·2025-11-21 11:00