百年大桂的百亿雄心，“高桂”借南药盛会打造产业标杆

Core Insights - The article highlights the ambitious development of the "High桂" brand, aiming to establish a benchmark in the southern medicine and food industry through the first national conference focused on "Southern Medicine and Food Nourishment" in China [8][10][60] Group 1: Event Overview - The event is the first national-level conference themed on "Southern Medicine and Food Nourishment" in China, marking a significant milestone for the Guangdong-Hong Kong-Macao Greater Bay Area [8][10] - High Yao District showcased its "High Yao Cinnamon" full industry chain matrix, featuring traditional medicinal materials and innovative food products, capturing the spotlight at the conference [11][12][60] Group 2: Industry Development - High Yao District, recognized as "China's Cinnamon County," has a cinnamon planting area exceeding 700,000 acres, with a comprehensive industry chain output value reaching 5.25 billion yuan, benefiting over 30,000 farmers [44][45] - The total output value of High Yao cinnamon is projected to exceed 10.6 billion yuan by 2024, reflecting its core contribution to the Zhaoqing southern medicine industry [48][49] Group 3: Product Innovation - The "High桂" series of new products, including traditional cinnamon, cinnamon oil, and innovative items like cinnamon tea and cinnamon coffee, have successfully redefined the traditional image of cinnamon as merely a cooking ingredient [36][37][60] - The conference featured the release of significant industry standards and promotional materials, including the "Zhaoqing Cinnamon Industry Development White Paper" and various regional branding initiatives [22][25][60] Group 4: Future Prospects - High Yao is transforming its cinnamon industry into a modernized value chain encompassing planting, research and development, processing, sales, and cultural tourism, aiming to leverage "media+" for market expansion [50][53][54] - The integration of traditional practices with modern innovation positions High Yao cinnamon as a key player in promoting the "Southern Medicine and Food Nourishment" concept, contributing to the region's economic development and cultural dialogue [60]