抖音生活服务推出六项扶持措施，多个品类下调入驻保证金

Core Points - Douyin Life Services has introduced six support measures aimed at enhancing the operational experience of merchants, particularly small and medium-sized businesses, to promote the development of the offline economy represented by small shops [1][2] - The platform plans to lower the entry deposit for various categories nationwide, aiming for a zero deposit entry for small shops, and will provide over 10 million yuan in operational subsidies specifically for supporting small shop operations [1] - A series of products including a co-management model, "Safe Navigation" guarantee system, and merchant experience centers have been launched to assist small shops in effectively acquiring traffic and reducing operational costs [1] - The "Safe Service" standard has been introduced to encourage small shops to provide quality services, with those participating receiving exclusive identification, traffic, and incentive rights for more stable growth [1] - Over 250 categories have adopted the co-management model, resulting in a 40% increase in the cold start speed of new stores, a 75% success rate for previously dormant stores, and a 24% performance growth for mid to low-tier stores in the following month [1] - Since 2025, Douyin's merchant experience centers have served 456,000 merchants, helping them achieve a total GMV of 150 million yuan [1] Industry Impact - The support measures are expected to provide merchants with lower costs, higher efficiency, stronger guarantees, and better resource assistance, ultimately leading to improved service quality for consumers [2] - The overall business environment on the platform is anticipated to become healthier and more vibrant, facilitating a positive interaction between online and offline businesses [2]