观察｜南药食养 肇庆启航 一场国家级大会擘画“南药食养之都”新图景

Core Viewpoint - The 2025 China Southern Medicine and Food Nourishment Industry Conference was held in Zhaoqing, marking the first national-level event focused on "Southern Medicine and Food Nourishment" in China [2][3][4]. Industry Overview - The conference aims to create a collaborative platform for the entire industry chain, addressing the opportunities and challenges faced by the Southern Medicine industry [10]. - The theme of the conference is "Big Food Concept Leading Big Health Trend, Food and Medicine Sharing to Promote Rural Revitalization" [13]. Policy and Market Trends - China is at a historical intersection of the "Healthy China" and "Rural Revitalization" strategies, with the "Health Claims" system being explored, allowing traditional efficacy claims to appear on food labels [6][8]. - The market for food and medicine integration is expanding, with the National Health Commission accelerating the expansion of the "Food and Medicine Sharing Directory" [41][42]. Regional Development - Zhaoqing is a major hub for Southern Medicine, with nearly 40% of Guangdong's planting area and 90% of the province's cinnamon export volume [48][49]. - The total planting area for Southern Medicine in Zhaoqing is projected to reach 1.5662 million acres in 2024, with a total output of 659,900 tons and a total output value of 10.605 billion yuan [51]. Product and Innovation - The conference featured over 20 product exhibition booths showcasing high-quality Southern Medicine products from various regions, including Guangdong, Guangxi, Yunnan, Hainan, and Fujian [27][28]. - The "China Zhaoqing Cinnamon Industry Development White Paper" was released, predicting that by 2025, the planting area for cinnamon will reach 1.3874 million acres, with an output of 316,500 tons and a comprehensive output value of 10.086 billion yuan [73][75]. Cultural Integration - The event included a traditional Chinese medicine health culture night market, promoting the integration of Southern Medicine with local culture and consumer experiences [81][100]. - The "Zhaoqing Southern Medicine One Table Dish" showcased local ingredients and culinary skills, emphasizing the combination of Southern Medicine with gastronomy [104][106]. Future Outlook - The conference highlighted the commitment to building Zhaoqing as the "Southern Medicine and Food Nourishment Capital" and expanding the "Zhao Brand" Southern Medicine products nationally and globally [78].