Core Points - Triumph Group will cease operations in mainland China by December 31, 2025, as announced on November 21, 2023 [1] - The cessation of services includes stopping after-sales support on various online platforms by December 5, 2025, and the closure of physical stores by December 31, 2025 [1] Company Analysis - Triumph is a well-known German lingerie brand established in 1886, facing intense competition from rising domestic brands in the Chinese market [2] - The Chinese lingerie market is projected to reach a size of 223.7 billion yuan in 2024, with domestic brands surpassing foreign brands in market share [2] - Triumph's products are priced above 200 yuan, with some nearing 1,000 yuan, making them less competitive in terms of pricing [2] - The brand's product offerings are perceived as outdated compared to rapidly evolving new products like seamless and wireless lingerie [2] - Increasing sales through e-commerce platforms have negatively impacted Triumph's physical store sales, compounded by high rental and labor costs [2]
黛安芬12月31日起停止中国大陆市场运营
Di Yi Cai Jing·2025-11-21 11:39