广汽集团携全品牌亮相2025广州车展 发布“四大引擎”
Zheng Quan Ri Bao·2025-11-21 12:12

Core Insights - The 23rd Guangzhou International Auto Show opened on November 21, showcasing GAC Group's achievements from the "Panyu Action" reform and introducing four engines aimed at creating user value through new technologies, products, services, and ecosystems [1][2] Group 1: Company Initiatives - GAC Group has implemented the Integrated Product Development (IPD) process, integrating user needs throughout the product lifecycle, resulting in a 50% increase in business efficiency and a reduction in new car development time from 26 months to 18-21 months [2] - The company established the Integrated Product Marketing and Sales (IPMS) system and formed a "product commercialization team" to create an end-to-end process centered around user needs, enhancing value for customers [2] - GAC Group's "Panyu Action" reform aims to stimulate overall vitality and promote collaborative development among its various vehicle brands, presenting multiple new intelligent technology models and mobility solutions at the auto show [2] Group 2: Strategic Goals - The journey to "Recreate New GAC" has entered a critical phase of deep transformation, with the company committed to a user-centric approach and driven by the four engines to continuously progress towards its goal of enhancing global user mobility experiences [2]