OPPEIN(SH:603833) Xin Lang Cai Jing·2025-11-21 12:30Core Viewpoint - The company reported a decline in revenue and net profit for the first three quarters of 2025, attributed to pressure on terminal demand and a decrease in real estate demand, compounded by the withdrawal of national subsidies [1][2]. Financial Performance - For the first three quarters of 2025, the company achieved revenue of 132.14 billion yuan, a year-on-year decrease of 4.79%, with net profit attributable to shareholders at 18.32 billion yuan, down 9.77% [1]. - In Q3 2025, the company reported revenue of 49.73 billion yuan, a decline of 6.10%, and net profit attributable to shareholders of 8.14 billion yuan, down 21.79% [1]. Product Category Performance - In Q3 2025, revenue by product category showed mixed results: cabinets down 2.94% to 14.28 billion yuan, wardrobes and supporting furniture down 7.99% to 25.48 billion yuan, sanitary ware down 3.21% to 2.87 billion yuan, while wooden doors increased by 1.05% to 3.31 billion yuan [2]. Channel Performance - Revenue by channel in Q3 2025: direct stores up 1.54% to 1.96 billion yuan, dealer stores down 4.88% to 38.03 billion yuan, bulk business down 13.29% to 7.36 billion yuan, and other channels up 6.65% to 1.28 billion yuan [2]. Strategic Initiatives - The company is committed to advancing its whole-home strategy and deepening channel transformation, with nearly 1,300 retail whole-home stores by the end of Q3 [2]. Profitability Improvement - The company achieved a gross margin of 37.2% for the first three quarters of 2025, an increase of 1.7 percentage points year-on-year. The net profit margin for the same period was 13.9%, a decrease of 0.8 percentage points [3]. - In Q3 2025, the gross margin was 38.8%, a year-on-year decrease of 1.6 percentage points, while the net profit margin was 16.4%, down 3.3 percentage points year-on-year [3]. Cost Management - The company implemented a "land distribution" mechanism reform, resulting in a decrease in sales and management expense ratios, while the financial expense ratio saw a slight increase [3]. Investment Outlook - The company is a leader in the custom home furnishing industry, focusing on cost reduction and efficiency improvement. Projected net profits for 2025-2027 are 24.30 billion, 26.34 billion, and 29.23 billion yuan, respectively, with corresponding PE ratios of 14, 13, and 11 [3].