Zheng Quan Ri Bao Wang·2025-11-21 12:34Core Insights - Weibo reported its Q3 2025 earnings, with net revenue of $442 million (approximately RMB 3.156 billion) and non-GAAP operating profit of $132 million (approximately RMB 937 million) [1] - The platform's monthly active users reached 578 million, with daily active users at 257 million, and Weibo Zhisu's monthly active users surpassed 70 million, showing over 50% quarter-on-quarter growth in both daily active users and search volume [1] User Engagement and Product Development - Weibo Zhisu, launched in 2024, is an AI search product that integrates platform content to enhance user information retrieval efficiency, significantly upgraded after integrating the DeepSeekR1 model in February 2025 [2] - By Q3 2025, Weibo Zhisu's user engagement metrics showed substantial increases, with users averaging 36.6 uses per month, indicating high engagement compared to other AI applications [2][3] Ecosystem Integration and Technical Advancements - Weibo Zhisu is deeply embedded in the social ecosystem, with independent search access and synergy with trending topics and recommendation streams, enhancing the platform's value as an "event second scene" [3] - The company is focusing on upgrading technical capabilities and integrating ecological scenarios, improving search result relevance and enabling continuous, exploratory dialogue with users [3][4] AI Model Development and Strategic Positioning - The launch of the VibeThinker-1.5B model marks Weibo's strategic shift from AI application to foundational technology, demonstrating that algorithmic innovation can replace sheer computational power in specific high-value scenarios [5][6] - The open-source nature of VibeThinker-1.5B has attracted developers and research institutions, positioning Weibo as a promoter of "AI for all" and enhancing its industry influence [6][7] Future Directions and Market Impact - Analysts note that Weibo Zhisu has significantly impacted user activity, content distribution efficiency, and advertising monetization, becoming a key driver for overcoming growth bottlenecks [4] - The VibeThinker model complements Weibo's existing AI products, enhancing interaction while reducing computational costs, facilitating the transition from a "social platform" to an "intelligent content service" [7]