Core Insights - Miniso has launched the "IP Genius Youth Program," offering annual salaries ranging from 1 million to 10 million yuan to attract top IP creation talents globally, aiming to enhance original IP incubation and build its own IP matrix [1] - The initiative is intended to draw young talents for original IP development [1] - Miniso reported its Q3 2025 financial results, revealing that its toy brand TOP TOY achieved revenue of 570 million yuan, marking a 111% year-on-year growth [1] Group 1 - The "IP Genius Youth Program" aims to strengthen Miniso's original IP capabilities [1] - The salary range for the program is set between 1 million and 10 million yuan [1] - TOP TOY's revenue growth indicates a successful expansion in the toy market [1]
名创优品千万年薪招募IP人才，TOP TOY营收增长111%