Zheng Quan Ri Bao Zhi Sheng·2025-11-21 13:41Core Insights - The forum titled "信·新" focused on high-quality brand development and consumer confidence, gathering representatives from various sectors to explore new paths for enhancing consumption ecology [1] Group 1: Platform Overview - The "大客甄选" sales empowerment platform was introduced by CITIC Bank, leveraging the group's "finance + industry" model to provide quality domestic products for employees and key clients [1] - Within six months of its launch, the platform has onboarded nearly 30 consumer goods companies, offering over 300 products, with more than 2,200 registered users and nearly 10,000 orders, generating sales of nearly 500,000 yuan [1] Group 2: Operational Strategy - The platform addresses previous marketing challenges by establishing a unified operational system focused on three core aspects: unified sales empowerment channels, unified sales access criteria, and unified sales data collection [2] - The platform aims to tap into regional product resources across various categories, including food and beverages, daily necessities, beauty products, health supplements, digital products, and cultural tourism, to meet diverse employee needs [2] Group 3: Future Plans - CITIC Bank plans to expand the platform's reach and product variety, conducting promotional activities and offline events to stimulate consumption and upgrade consumption structure [2] - The bank emphasizes its commitment to national strategies and customer growth, aiming to inject financial momentum into high-quality economic development through a "finance + consumption" dual-drive model [2]